Oct 28 - 29 2025
GitHub Universe 2025
Fort Mason Pavillion, San Francisco, CA
Universe is the global three-day event for developers and leaders driving the future of software.
Over 100 million developers build on GitHub, making it the place where software happens. Universe is where developers, industry leaders, and brands connect to explore what’s next, share ideas, and build the future together. Universe 2025 brings thousands of attendees—both in-person and online—for hands-on sessions, deep dives, and real conversations about shipping faster, scaling smarter, and making work better.
This year, we’re leveling up the Universe experience with even more ways to learn, connect, and build. Expect a dynamic expo hall featuring our partners, more stages for deep-dive sessions, hands-on workshops, AI activations, and 80+ sessions covering AI, security, developer experience, and more.
Past Universe sponsors include:
This year’s themes
AI
From chatbots to coding assistants and so much more, AI has transformed how developers work—coding faster than ever before, closing skill gaps more efficiently, and finding their work more satisfying. The next frontier in the development of AI is happening now. At Universe, we will focus on the impacts of AI on developers and organizations, issues of trust, and where AI is headed next.
Security
Security is integral to every stage of the software development cycle. This means protecting software supply chains from dependency-based vulnerabilities, using AI-powered and proactive security features to prevent and fix vulnerabilities in code, and understanding the latest compliance standards, threats, and research.
Developer experience
What does developer experience mean? Less friction, more productivity? Finding more time for creativity, collaboration, and innovation? How to stay in the flow? How to leverage GitHub’s platform and features? This theme will focus on driving collaboration, simplifying tech stacks, reducing onboarding times, and prioritizing developer-first security for the betterment of teams, customers, careers, and communities.
What sponsors are saying
Expertly run event, with highly motivated GitHub community & customers eager to engage and learn about our complementary solution for Copilot Metrics & Dashboards. Truly a one-of a kind event to engage with the GitHub community.- Opsera
Sponsoring GitHub Universe was an absolute game-changer for us. From start to finish, the experience was seamless—GitHub's team made it incredibly easy to get involved, with clear communication and top-notch support every step of the way. The event itself was a perfect match for our brand, attracting an audience that was not only engaged but also aligned with our offering. We had meaningful conversations with developers, engineers, and decision-makers. The energy at the conference was electric, and the opportunity to showcase our brand in such an inspiring environment was invaluable. We couldn’t have asked for a better platform to connect with the community.- Endor Labs
The overwhelming majority of our booth staff said that GitHub Universe is an event that we have to show up at. The conversations that we had onsite were incredible, and attendees were truly engaged and interested in learning about solutions.- Postman
GitHub Universe was nothing short of amazing. The energy, innovation, and community spirit in the room were palpable as we explored the next frontier of engineering intelligence. From thought-provoking sessions to hands-on demos, the event fostered connections and inspired new ideas that will drive engineering operations forward. We’re thrilled to partner with GitHub, and this event highlighted just how powerful our combined vision can be for the engineering community.- Faros AI
GitHub Universe was a great event! You could really feel the positive energy, the dynamic atmosphere and the vibe of innovation being cooked. It was truly inspiring and great to be a part of.- Logitech
The GitHub sponsorships are amazing because it allows us to have maximum exposure not only to our collective customer base but also to our GitHub field leadership teams and reps.- Atmosera
Who you’ll reach
Professionals from Fortune 100 companies, fast-moving startups, and the open-source community are coming together to collaborate, build, and level up their workflows. No matter the industry, they’re looking for the right tools, insights, and connections to work smarter—and they’re ready to hear from you.
0%
1-99
0%
100-999
0%
1,000 - 9,999
0%
10,000+
0%
Technology and Communications
Computers & Electronics, Software & Internet, Telecommunications
0%
Enterprise and B2B Services
Business Services, Financial Services, Government, Healthcare, Education
0%
Commerce and Distribution
Retail, Wholesale & Distribution, Transportation & Storage, Real Estate & Construction, Food & Beverage Services, Media & Entertainment
0%
Industry
Agriculture & Mining, Energy & Utilities, Manufacturing & Production, Consumer Services, Non-profit
- Adobe
- American Airlines
- American Express
- Amazon
- Apple
- AT&T
- Bank of America
- Capital One
- Chevron
- Charles Schwab
- Cisco
- DataStax
- Geico
- Intel
- JPMorgan Chase
- Kaiser Permanente
- Liberty Mutual
- Mercedes-Benz Group AG
- Morgan Stanley
- NASA
- Netflix
- Nike
- Nintendo
- PayPal
- Salesforce
- Shopify
- Slack
- Sony
- Spotify
- Twilio
- Uber
- Verizon
- Visa
- Walmart
- Warner Bros.
- Wells Fargo
- CTO
- VP Business Dev
- Sr Dir Platform & Ops
- Dir Engineering
- Founder & CEO
- Sr Engineer, Digital Experience Platform
- Sr DevOps Engineer
- Director Product Mgmt
- Sr Tech Lead Ops Engineer
- Sr Lead Engineer
- Software Security Director
- Sr DevX Engineer
- DevRel Manager
- Sr Mgr Core Infrastructure
- Director DevOps & Cybersecurity
- Cloud Architect
- Solutions Engineer
- SVP Cloud Security Engineer
- Principal Architect DevRel Tools & Enablement
Sponsorship packages
Put your brand at the center of the action.
Connect with developers, technical leaders, and software teams who are shaping the future of tech. Universe 2025 is your chance to show up, stand out, and spark new conversations. Whether you want to share insights on stage, demo your products, or grow brand awareness, we’ll help you make the right connections.
Learn more
Platinum
This level is for companies that want a top-tier presence at Universe with a totally bespoke, hands on activation.
Learn More
Overview
Platinum Sponsorship
This level is for companies that want a top-tier presence at Universe. This sponsorship level features: the best placement next to GitHub’s central demo area, opportunities for custom branding, time on the demo and breakout stage, plus a custom interactive activation that brings your technology and messaging to life. Whether you want to get attendees hands-on with your technology or create a memorable art installation, this installation will be completely bespoke and one of a kind.
Starting from: $165k
2 Available
What's included?
- 15’x15’ fully bespoke activation. Note: all fabrication and fulfillment are included in cost of sponsorship
- (1) Demo stage session & (1) choice of breakout session
- Three (3) lead capture devices with option to purchase additional
- Host your own auxiliary event & we’ll amplify to attendees
- Export of attendee leads from sponsored sessions
- Access to attendee insights list
- (8) General Admission Passes
- (3) Keynote Passes
- (12) General Admission Passes @ 30% off
- (6) Comped customer Passes
- (10) Customer Passes @ 50% off
- Linked logo on githubuniverse.com
- Logo placement on onsite signage
- Access to private sponsor lounge
- (8) Reserved timeslots in semi-private meeting pods
- Dedicated PR support for shared messaging around Universe
- Access to press list 24 hours before event
- (3) tickets to Day 0
- Spotlight in Featured Partner email
- Sponsorship concierge
- First right for refusal for 2026
Eligible for add-ons pending availability:
- Second demo booth in activation area
- Universe afterparty
Learn more
Gold
Is positioning your company as a thought leader top-of- mind for your business? With placement right next to GitHub’s central activation and a large customizable booth, this level is for you.
Learn More
Overview
Gold Sponsorship
If space to connect with attendees is a top priority but stagetime isn’t as important, set up your team in this custom branded booth located right at the heart of campus. Note, this level is identical to Gold + Content except that it does not include the breakout session or Demo Stage session.
Starting from: $100k
5 Available
What's included?
- 16’x8’ semi-custom demo kiosk. Choice between 3 layouts. Note: all fabrication and fulfillment are included in cost of sponsorship
- Three (3) lead capture devices with option to purchase additional
- Host your own auxiliary event & we’ll amplify to attendees
- Export of attendee leads from sponsored sessions
- Access to attendee insights list
- (6) General Admission Passes
- (2) Keynote Passes
- (10) General Admission Passes @ 30% off
- (4) Comped customer Passes
- (10) Customer Passes @ 50% off
- Linked logo on githubuniverse.com
- Logo placement on onsite signage
- Access to private sponsor lounge
- (6) Reserved timeslots in semi-private meeting pods
- Access to press list 24 hours before event
- Inclusion in Featured Partner email
- (2) tickets to Day 0
- Sponsorship concierge
- First right for refusal for 2026
Eligible for add-ons pending availability:
- Demo stage session
- Universe afterparty
- Specialized activation in booth
Learn more
Silver
Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space.
Learn More
Overview
Silver Sponsorship
Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space. These demo kiosks include logo and brand colors in a spacious footprint on the second level of the community space.
Starting from: $50k
4 Available
What's included?
- 12’x4’ demo kiosk. Choice between 2 layouts. Note: all fabrication and fulfillment are included in cost of sponsorship
- Two (2) lead capture devices
- Host your own auxiliary event & we’ll amplify to attendees
- Export of attendee leads from sponsored sessions
- Access to attendee insights list
- (4) General Admission Passes
- (1) Keynote Passes
- (5) General Admission Passes @ 25% off
- (2) Comped customer Passes
- (6) Customer Passes @ 50% off
- Linked logo on githubuniverse.com
- Logo placement on onsite signage
- Access to private sponsor lounge
- (4) Reserved timeslots in semi-private meeting pods
- (1) ticket to Day 0
- Sponsorship concierge
- First right for refusal for 2026
What's not included?
- Logo on email communications footer
Eligible for add-ons pending availability:
- Demo stage session
- Universe afterparty
- Gourmet F&B activation
Learn more
Bronze
Interested in having a presence at Universe but aren't ready to commit to a larger package? This is a great way to get your product in front of attendees and plug in as an active member of our ecosystem.
Learn More
Overview
Bronze Sponsorship
Interested in having a presence at Universe but aren't ready to commit to a larger package? This level has all of the same amenities as the Silver package, with a slightly smaller footprint.
Starting from: $35k
15 Available
What's included?
- 6’x4’ turnkey demo kiosk. Note: all fabrication and fulfillment are included in cost of sponsorship
- One (1) lead capture device
- Host your own auxiliary event & we’ll amplify to attendees
- Access to attendee insights list
- (3) General Admission Passes
- (5) General Admission Passes @ 25% off
- (2) Comped customer Passes
- (6) Customer Passes @ 50% off
- Linked logo on githubuniverse.com
- Logo placement on onsite signage
- Access to private sponsor lounge
- (2) Reserved timeslots in semi-private meeting pods
- Sponsorship concierge
- First right for refusal for 2026
What's not included?
- Stage time available
- Access to press list
- Dedicated PR support
- Logo on email communications footer or Keynote interstitials
- Guaranteed tickets to Day 0
Learn more
Signal
Designed for companies who don’t need a large onsite presence, these spaces engage attendees through memorable interactions and amenities across campus.
Learn More
Overview
Signal Sponsorship
Designed for companies prioritizing brand visibility and strategic networking, this level ensures strong presence through logo placement, auxiliary events, and the opportunity to brand hands on engagement areas.
Starting from: $30k
3 Available
What's included?
- Custom branded activation or amenity area. Examples include: Barista cart, outdoor games, gourmet F&B activation, DJ stage
- Host your own auxiliary event & we’ll amplify to attendees
- (3) General Admission Passes
- (5) General Admission Passes @ 25% off
- Linked logo on githubuniverse.com
- Logo placement on onsite signage
- Access to private sponsor lounge
- (2) Reserved timeslots in semi-private meeting pods
What's not included?
- Onsite demo space
- Lead capture device
- Access to press list
- Stage time available
- Logo on email communications footer or Keynote interstitials
- Guaranteed tickets to Day 0
Sponsor experience
With a focus on building the best developer experience possible, Universe 2025 will give you a new way to showcase your brand. We help you find the sponsorship opportunity that’s right for you, and you make the connections as it comes to life.
Turnkey
You bring your brand vision, we’ll do the heavy lifting. With the help of our experiential design agency, we’ll bring your physical and digital presence to life.
Bespoke
We understand that no two sponsors are alike. We’ll work with you to customize your sponsorship so that you can get in front of the right people at the right time.
Beyond the booth
Let your dollars go further with a sponsorship that fosters high-quality conversations that drive impact––from surprise and delight add-ons to curated opportunities for connection.
Survey results
This data is based on responses from our 2023 exhibitor survey.
Primary Objective
0%
Brand awareness
0%
In-person conversations with GitHub community
0%
Showcase / demo product
0%
Lead generation
Sponsorship met objectives
Satisfied with attendee engagement
Satisfied with demo space appearance
Plans to sponsor in 2024
Plans for 2024 sponsorship
More than a global conference
We stand by the values below to help us craft unparalleled experiences that fosters our community’s loyalty and desire for more year after year.
People > pitches
Our community wants to see products in action and have conversations about them, not get product pitches at every turn.
Passion > consensus
Universe aims to amplify the ideas that challenge us from a wide range of people and industries, not just the most popular ones.
People > technology
Universe tells the stories of the individuals behind the tools, not just the tools themselves
Opportunity Comparison
Close
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Benefits |
Platinum This level is for companies that want a top-tier presence at Universe with a totally bespoke, hands on activation. |
Gold Is positioning your company as a thought leader top-of- mind for your business? With placement right next to GitHub’s central activation and a large customizable booth, this level is for you. |
Silver Perfect for companies who need a combination of flexibility and strong brand impression, this level enables important conversations without the stress of setting up a large space. |
Bronze Interested in having a presence at Universe but aren't ready to commit to a larger package? This is a great way to get your product in front of attendees and plug in as an active member of our ecosystem. |
Signal Designed for companies who don’t need a large onsite presence, these spaces engage attendees through memorable interactions and amenities across campus. |
| Thought Leadership | |||||
| Main Stage 40 minute co-presented session; available on Demand for virtual audience | 1 session each | ||||
| Co-moderate a breakout "discussion" session + branded handout | Eligible for add-on pending availability | 1 session | |||
| 25-Minute Demo Stage Session | 1 session | Eligible for add-on pending availability | |||
| Experience | |||||
| Custom Interactive Lounge | 20x15 | ||||
| Turnkey demo booth | 6x5 demo + table | 3x2 demo kiosk (single day) | |||
| Premium Activations | 1 included in booth | Eligible for add-on | Eligible for add-on | Eligible for add-on | |
| Demo options | Choice of: mini theater, XL monitor with table or 2 kiosks | 1 large monitor with table | 1 kiosk | ||
| Virtual Booth with Lead Capture | |||||
| Demo video in virtual on-demand library | |||||
| Host your own auxiiary events - promoted to attendees | |||||
| Access | |||||
| All Access Pass (Preferred Keynote Seating, Access to Day 1 Customer/VIP Party) | 6 | 3 | |||
| General Admission Tickets - access to overflow stage | 8 | 6 | 4 | 2 | |
| Discounted General Admission Pass Tickets | 10 @ 50% | 10 @ 30% | 10 @ 20% | 5 @ 20% | |
| Lead Scanners for Booth | 3 | 2 | 1 | ||
| Private Meeting Pod (4 pax) | 1 private pod - full event | private pod - 1.5 hour per day | |||
| The Lounge - Ad Hoc Non-Private Meeting Space | |||||
| Access to registered attendee infomation - opt in only | |||||
| Access to pre-event attendee insights (Personal contact information not included. Includes: company name, industry and estimated job level, when applicable) | |||||
| Access to press List - available 24 hr before event | |||||
| Sponsor Hotel Room Block - 2 nights each | 2 rooms | 1 room | |||
| Sponsorship Concierge | |||||
| First right of refusal for 2025 | |||||
| Branding & Promotions | |||||
| Thank You from Keynote stage in closing session | |||||
| Logo on Keynote interstitial slide | Top row | Secondary row | Tertiary row | Tertiary row | |
| githubuniverse.com brand placement | Linked logo in all page footers | Linked logo in all page footers | Logo only in all page footers | Logo only in all page footers | |
| Pre-Event Marketing |
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Please note
You are contacting GitHub about sponsoring GitHub Universe 2025. Please note this inbox does not respond to inquiries about external sponsorship requests.
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